E-commerce companies and restaurants have to follow the new framework under which online reviews of the product and services should be genuine and by verified authors.The company has to develop a code of practice, terms and conditions, and monitor all the online reviews.
The guidelines will start to take effect on 25 November.
All the e-commerce companies and restaurants have to follow the guidelines laid down by the Bureau of Indian Standards. An organization can go to BIS if it wants to check whether its website is adhering to the standards and get the website certified.
If they do not follow the guidelines and indulge in unfair trade practices, then the consumer court or CCPA (Central Protection Authority) can take penal action. These cases are treated as “class” cases.
These guidelines contain instructions on how to “verify a review author” through various channels, including email, telephone, text message, or by clicking a link.
One of the important factors on the basis of which ISI 9000:2022 is developed is disclosure. The review process for all organizations needs to be transparent.
The organization needs to inform the time period in which the data(review) was collected. Although the framework provides provisions to protect the identity of the reviewer. Their identity cannot be revealed without permission.
These guidelines were released following a recent complaint about how fake reviews have become a menace. Many countries have made rules to curb fake reviews, but India is the first country to make a standard.